Success Story Informa

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Company Profile

Informa is a subsidiary of PT Kawan Lama Sejahtera that provides a variety of quality collections for homes, offices, accessories, and commercial spaces with various styles. Founded in 2004, it has become the most complete furnishing store that presents a collection of more than 35,000 types of products by following the latest trends. This has made Informa have branches spread throughout Indonesia. As a result, Informa has endeavored to improve its services to all customers by implementing AI Chatbot and Whatsapp API.


  • Customers have limited access to obtain information about products.
  • Informa is experiencing difficulty in fulfilling requests.
  • Customers have many questions about prices.
  • As it is done offline, the purchasing process has to be done by coming to the store.

Business Need

  • With AI Chatbot, Informa can facilitate customers to obtain product information online.
  • With Whatsapp API, Informa can provide information about the nearest branch to customers.
  • Improve the product purchasing process to make it more efficient.

Business Impact

  • Customers can obtain information 24/7.
  • Customers can obtain more information about Informa, making it easier for them.
  • Product delivery status becomes easier and faster to know as it can be obtained online.