While past travelers may have planned an elaborate trip with an in-person travel agent, today’s travel consumer—often a millennial or working professional—may be turning to a virtual concierge instead

Travel apps with chatbots offer a cleaner alternative for travellers. Using existing platforms like browsers or messenger apps that almost everyone has on their phone. As such, they make it possible for travelers to receive notifications, updates and promotional offers, without downloading separate apps for each of the services they’ll be using during their trip.

AI bots combined with machine learning to identify commonly used phraseology and search terms, and actually get more attuned to travelers’ preferences over time. Besides, chat scripts can always be updated based on records of prior conversations with users. The bots get smarter and allow the tourism business to offer improved services and user experiences.


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